Owned by EUI Limited, Bell Insurance is one of the insurance brands in the Admiral Group PLC. Using the trading name of Bell, it is a sister group to fellow insurance brand names Elephant.co.uk, Diamond and Admiral. The Admiral Group is based in Cardiff, Wales, CF10 2EH (0333 220 2062) and is one of the largest private car insurers in the UK.

The company specialises in car insurance for first time drivers, safe drivers and young drivers. On their website, they claim that their telematics 'black box' car insurance will mean that their customers won't pay for other people's bad driving. This unique selling point sets them apart from many other insurers. They claim that their Plug & Drive Technology enables safe drivers to pay a fairer price for their car insurance.

Currently, they are one of a few insurance firms catering for young drivers. Certainly, cynics may argue that fitting a black box recorder in your car (which tracks and records your driving style and history for three months) is a reflection of the surveillance state. However, many young and inexperienced drivers will consider this a fair deal in exchange for three months of being able to demonstrate that they are not a 'racer', or have lead in their boots. The company describes the benefits of black box insurance (or Plug & Drive Technology as it is also known) in these ways:

The company claims that if you are a sensible driver then you'll save. They will also send regular emails during the first three months of your policy to give you advice on how to improve your driving score. They state that they use the telematics data to compare your driving with their other Plug and Drive customers.

Bell is a trading name of EUI Limited, an Admiral Group PLC company. Their offices are located at Ty Admiral, David Street, Cardiff, CF10 2EH (Company Number 2686904). EUI Limited is authorised and regulated by the Financial Conduct Authority (Firm Ref No: 309378). EUI Limited is entered in the Financial Services Register.